Mercedes me Flexperience: One rate, twelve cars a year
From vehicle finance provider to mobility service provider
The new offer "Mercedes me Flexperience" will in the future give customers the option to drive up to twelve different vehicles for a year for a fixed monthly instalment. The rental price includes all costs from insurance to service and repairs to tires, including 36,000 kilometers a year. The new offer is based on Mercedes-Benz Rent, the rental offer from Mercedes-Benz Bank.
Klaus Entenmann, CEO of Daimler Financial Services: "With our mobility and financial services expertise, we are in a position to provide our customers with maximum flexibility in the vehicle use, from digital vehicle selection and booking to vehicle change."
The joint project was developed by Daimler Financial Services and Lab1886, the innovation hub of Daimler AG. The centerpiece of the mobility offer is an app that allows the customer to digitally manage the complete handling of the vehicles round-the-clock. This extends from choosing their "dream car" to picking up and returning the vehicle. Pilot operation will launch in the next few weeks with two of the largest car dealer groups within the German Mercedes-Benz Cars Sales network, BERESA and LUEG.
Also new: First telematics-based car insurance InScore
In autumn 2017, Mercedes-Benz Bank introduced its first telematics-based car insurance policy "InScore" in the German market. Customers can directly influence the amount of their insurance premium with a "driver score" made up of driving style, driving time and route. This allows a discount of up to 30 percent compared with the conventional amount. The data for calculating the insurance premium comes straight from the vehicle via a factory-installed Telematic Control Unit (TCU). At launch, the insurance policy was available for the new E-Class and is now being rolled out for new Mercedes-Benz model series.