A truly personal concierge: digital human Sarah

The automotive finance and mobility landscape is changing at a fast pace. Daimler Financial Services embraces innovation and start-up collaborations to ensure future competitiveness, from fully digitizing our finance and leasing businesses to mobility at your fingertips.

Our customers are always the focal point in everything we do, which is why many of our innovations focus on facilitating a fully digital, integrated, customer-centric and efficient customer experience.


Meet Sarah, our fully digital human aimed at further enhancing the future customer experience at Daimler Financial Services. Powered by artificial and emotional intelligence, Sarah has the ability to read facial expressions and react accordingly. What’s more is her ability to anticipate customer needs and guarantee a personal connection with our customers, anywhere and anytime. Currently a Proof of Concept, Sarah is the result of a successful collaboration between Daimler Financial Services and New Zealand start-up Soul Machines.

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