Daimler has acquired a majority stake in Chauffeur Privé, one of the leading private hire vehicle services in France
As of now, Daimler Mobility Services controls more than 50 percent, with the intention to fully acquire Chauffeur Privé by 2019. The parties agreed not to disclose the financial details surrounding the deal which is still subject to regulatory approval.
The investment in Chauffeur Privé is another step in the implementation of the Daimler CASE strategy. The four letters stand for "Connected," "Autonomous," "Shared & Services" and "Electric." Daimler Mobility Services bundles all services under "Shared & Services" - from carsharing (car2go) and ride hailing (mytaxi) to mobility platforms (moovel).
“Daimler, with its financial strength, is ideally poised to continue its transformation from a pure car manufacturer to a comprehensive mobility services company as we pave the way to autonomous driving”, stated Bodo Uebber, Board of Management Member of Daimler AG responsible for Finance and Controlling and Financial Services.
Klaus Entenmann, CEO, Daimler Financial Services AG, said “With this step, we continue to dynamically expand our portfolio and presence in Europe and solidify our leading position in multi-modal mobility services. We have found an excellent partner for France with Chauffeur Privé whose ability to deliver mobility at your fingertips ideally complements our current portfolio and approach”.
Yan Hascoet, founder and CEO of Chauffeur Privé, stated: “Today is really a great milestone for Chauffeur Privé. Daimler is one of the strongest and most future oriented partners in the market. We share the same visions for the issue of new and advanced mobility concepts especially in urban areas. We look forward to further innovative mobility solutions as we provide compelling offers for both drivers and passengers”.
Chauffeur Privé was founded in 2011. With more than 1.5 million customers and 18,000 drivers, it is the leading provider of private hire vehicle services in France. Their service is offered in Paris, Lyon and at the Côte d’Azur. In France, the market of private hire limousine services has grown significantly, from less than 1,000 drivers in 2011 to more than 30,000 drivers in 2017.
17 million customers use Daimler mobility services
Daimler is a pioneer in innovative mobility services. With the free-floating car sharing offer of car2go, which launched in 2008, customers have the chance to rent a car at any time and drive themselves from A to B. mytaxi is a market leader amongst the taxi ordering apps in Europe. The mobility platform moovel offers on-demand access to various mobility offers, including booking and payment.
More than 17 million customers are already registered for Daimler mobility services. Furthermore, Daimler Mobility Services has participation stakes in Blacklane, Careem, FlixBus, Turo and Via. Daimler is represented with mobility services in over 100 cities in Europe, North America and China. With the investment in Chauffeur Privé, Daimler is expanding on their strong position in the mobility services sector and strengthening one of the four strategic cornerstones of CASE.